BrainXchange has dedicated a significant amount of time to studying the art and science behind conferences in order to determine the most effective method for putting on an event that is valuable to all those involved. Having worked in the industry for a number of years, we saw an opportunity to create a more meaningful and intimate conference experience by taking a “One Quality Event at a Time” approach.
The BrainXchange team works on one event – YOUR event – at a time. Since we are a smaller operation, attention to detail and quality assurance are not buzz phrases but rather achievable goals for our customers and us.
By drawing together leading specialists and major players from industry, academia and the public sector, BrainXchange conferences are designed to be a one-stop-shop for knowledge sharing, relationship building, and business development.
It is our event style which sets our company apart—the unique learning and networking features that form the foundation of the BrainXchange experience.
Education is one of the main reasons why people attend conferences. With that in mind, BrainXchange has made it a priority to research and understand the most effective methods and scenarios for learning. What we found is that learning is best accomplished through interactive engagement. Thus, our events boast the most dynamic, participation-driven presentation formats in the industry.
It is not enough to just bring together a group of top-notch speakers. What really matters is the means by which these thought leaders and industry experts convey their knowledge. This should be done by creating thoroughly engaging and exciting talks, with opportunities for the audience to both pick speakers’ brains and share their own thoughts and insights.
Aiming to move away from the traditional conference model of speaker after speaker, panel after panel, while the audience just sits and listens, all BrainXchange formats support audience interaction and community building. Whether entirely driven by the input and participation of delegates, fueled by various styles of group chat and reflection, or followed by enthusiastic, live, social-media influenced Q&A periods; all BrainXchange talks are designed to “amp up” interactivity and facilitate enjoyable learning.
Too often, conferences claim to have great networking opportunities yet are really just gatherings of professionals set loose at scheduled times to find, vet, and weed out one another. This model is haphazard and ineffective; it is not intelligent networking.
At BrainXchange, we understand the importance of going to conferences in order to meet the right people. We also know that it can be challenging to identify, approach, and form lasting connections with those people. Additionally, we realize that even though there are numerous technologies and social media channels dedicated to networking, nothing compares to the experience of looking a potential business partner in the eyes and shaking his or her hand.
BrainXchange has made it a priority to provide intelligent networking activities at all our events. What is intelligent networking? It is networking with a purpose, helping related but disconnected parties make the right connections before, during, and beyond the event.
What are your business development goals? At BrainXchange, we develop a deep appreciation for our customers’ unique business circumstances in order to come up with a customized solution to meet their needs and objectives. How? By creating opportunities for our partners to interact with key members of their target audience on a personal level.
Many conference companies focus on metrics and numbers, or online impressions, with respect to business development; but we know that in the email- and social media-saturated world, having your company’s logo displayed over and over won’t cut it. What creates long-term impact on building a relationship with a client are real-life, emotional impressions on individuals. And so, BrainXchange promotes a more personalized approach, on both our end and yours.
Not only do we have years of experience in facilitating major business partnerships amongst otherwise disconnected parties, we also have the resources to personally see to the individual needs and wants of every company and individual professional with whom we work. We assist you in building more intimate, personal relationships with your clients and prospects by integrating you (and not just your logo) into our great learning and networking initiatives.
In addition to producing world-class conferences, BrainXchange is the leading provider of content marketing solutions for the enterprise technology community. Our digital strategists, analysts, in-house writers, and designers combine the expertise, passion, and commitment to help you and your business interact with key members of the enterprise on a more personal and impactful level.
We work closely with companies servicing the enterprise technology market to brainstorm, execute, and manage content marketing opportunities that deliver results and culminate in sales. Whether it’s an eBook, blog post, landing page, webinar or white paper, BrainXchange ensures that your content project reaches those enterprise buyers who are actively seeking solutions like yours.
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